Category Archives : Ulterra Press Releases


Ulterra’s Showcase at LAGCOE 2017

Ulterra was pleased to attend and showcase at the Louisiana Gulf Coast Oil Exposition, or LAGCOE. LAGCOE is one of the world’s premier oil and gas expositions featuring innovative equipment, services, technology, and presentations from worldwide leaders. This event happens biennially and Ulterra was able to make their first attendance a groundbreaking one.

The Ulterra team traveled to Lafayette, Louisiana, from October 24-26, 2017. They were amongst the 17,000+ visitors from 43+ countries and approximately 420 exhibitors that came together for this event. Visitors had the opportunity to attend daily keynote sessions, as well as dozens of technical and international sessions. LAGCOE hosted a notable group of international visitors and exhibitors, including the following countries: Canada, Mexico, Saudi Arabia, Ghana, Ukraine, Brazil, and United Arab Emirates.

LAGCOE awarded five companies as New Technology Showcase Winners to present on their innovations. The winning technologies that presented an overview of their innovation included:
• Louisiana CAT — Product Health Connect® Panel
Ulterra Drilling Technologies — PDC drill bit cutting structure: CounterForce®
• Frank’s International — Combination Drillpipe/Casing Spider & Elevator
• HydraLIFT — Rod string lifting device
• Expro — 30,000 psi perforating and drill stem test tool package

Ulterra at LAGCOE 2017

Louisiana Gulf Coast Oil Exposition Ulterra Drilling Technologies at LAGCOE

Ulterra was honored to be picked as a New Technology Showcase Winner from a large group of submissions. Ulterra felt that attending LAGCOE and showcasing their technology would help boost their offshore presence and increase awareness of their already proven successful technology. International Engineering Manager, Matt Case, presented on CounterForce to help further increase their awareness of the technology, particularly the deepwater offshore market. CounterForce was chosen to be the entry of choice due to it meeting the criteria needed to be considered as a submission. CounterForce has been around since 2013 but is still new to the offshore market, and has a proven track record, which made it a largely considerable nominee.

Mitch Dunham, Regional Sales Manager, Eastern US, raved about the success of this event. “Having everyone together there, representing Ulterra, made this event so successful,” said Dunham.
Mitch also believes that Ulterra’s attendance at LAGCOE made them gain positive recognition, especially with potential customers from the Gulf of Mexico and internationally.

Ulterra’s CounterForce technology is designed to take on hard and abrasive geology. The design of the bit causes less vibration on the PDC cutting structure, which allows the bit to be more durable and long-lasting, while improving efficiency, saving drilling time and money. This CounterForce technology is incorporated into many of Ulterra’s PDC bit designs and has very successful field results. As of October 30, 2017, CounterForce has drilled enough footage to go through the planet twice, which is 131,477,280 feet.

During this show, Ulterra was also awarded 1st place for the First Time Exhibitor award. This award was presented to the team on behalf of the LAGCOE committee for their knowledge, engagement, and overall look of their booth.


Ulterra Drilling Technologies Promotes Cancer Awareness for Women By Partnering with Saving True Pairs

Ulterra Drilling Technologies is a Fort Worth based PDC Bit Company known for their iconic teal bits. For the past 4 years, Ulterra has been committed to spreading awareness within the oilfield by collaborating with the organization Saving True Pairs based in Midland, TX. Their mission is to raise awareness of women’s health issues and foster educational and service initiatives that positively embrace women’s health. In Midland County alone 4 out of 5 women over 40 do not get mammograms. This is a big concern and the reasoning behind the organizations motivation to raise funds and awareness.

Ulterra wanted to partner with a local organization where their movement started so when the opportunity arose to partner with Saving True Pairs it was a no brainer. In an effort to help raise awareness in the oilfield every October Ulterra paints their iconic teal bits pink in efforts to support Breast Cancer Awareness Month. “In 2014 only the bits in the Permian were painted pink but over the years we noticed how much of an impact it made so we decided to take it to the next level by painting all bits pink within the U.S” says Rocky Frazier, Vice President of Manufacturing.

The initial partnership between the two started in 2014 when one of Ulterra’s own was hit with the effects of breast cancer. With Ulterra being the big family they are everyone united around the family to shower them with support. “I am so delighted that this has become an annual affair, Saving True Pairs has helped so many women in the Permian Basin get those lifesaving mammograms. They are a great organization to work with, and we see their efforts go a long way.” says Bill Stark, Vice President of Western U.S Operations.
Saving true pairs also host’s an annual Pink the Basin clay shoot which Ulterra has proudly sponsored for the past 4 years. Saving True pairs uses this event to help raise funds to benefit women in the area whom may not otherwise have the resources for a mammogram. In 2016 the organization raised over $100,000 due to the immense amount of support they received. Ulterra hopes 2017 will be even better.

This year Ulterra will once again be sponsoring the Pink the Basin event to further support the cause and its efforts in raising awareness. All of the bits coming out of the Ft.Worth Manufacturing facility will be painted pink during the month of October to spread awareness all throughout the oilfield. The Ulterra family looks forward to the month of October every year. “The excitement has already began, we’ve already started getting pictures of the pink bits making an appearance onto the rigs. It’s awesome to see that our customers are excited to help support the cause too.” States Brittany McPherson, Communications Coordinator.

Ulterra continues to help spread awareness not only by painting their bits pink, but also with a monetary donation. Ulterra will be donating $25,000 this year just as they did in 2016 to help those who are in need of getting those lifesaving mammograms. “It’s always good to know that you can help someone in their time of need, at Ulterra we are one big family so it’s nice to extend a helping hand beyond the oilfield when we get a chance.” says Aron Deen, Director of Marketing and Business Development.

Everyone loves getting together to support great causes at Ulterra. John Clunan, CEO, says “Over the years it’s been amazing to see everyone in the Ulterra family and beyond come together to raise awareness for the cause. It’s a very rewarding feeling being able to see the impact our efforts have made over the years, and we look forward to supporting causes like this in the future.”