Category Archives : Ulterra News


Ulterra’s Leduc Facility Achieved 1,000 Days with No Recordable Incidents

Tuesday, January 16, 2018, marked 1,000 days since a recordable incident within Ulterra’s Leduc Manufacturing Plant! This milestone is a reminder of Ulterra’s hard-working team, safe working environment, and effective Health, Safety, Security, and Environmental (HSSE) policies.

“Phonebook size safety manuals don’t make a safe workplace.” Said Bryce, Manager of HSSE. “The choice we make every day to work safely and look out for our coworkers as well as quickly and effectively addressing hazards when they arise creates a solid foundation that allows a culture of safety to be created.”

Ulterra has pride in achieving a shared vision of excellence, by managing business activities through a fully integrated Health, Safety, Security, and Environmental Management System. This vision includes properly inspected and maintained premises, plant, and equipment to ensure safety to all employees. It is also Ulterra’s vision to ensure that we provide our team with a suitable environment by providing adequate information, training, and the required supervision. We also make it our obligation to be constantly improving our HSSE processes by reviewing and revising policies, as well as monitoring the compliance and performance of our employees using our HSSE Management System.

At Ulterra, we work to empower our employees to immediately stop work when they encounter any unsafe working conditions and to immediately seek help to correct the problem. We also consider ourselves as responsible corporate citizens and we actively work to minimize our environmental impact.

On behalf on the entire Ulterra team, thank you to our HSSE Team, as well as all employees at the Leduc Manufacturing Plant. Congratulations to everyone who helped make this milestone possible. Here’s to 1,000 more days!


Ulterra Featured at Fort Worth Mayor’s International Luncheon

Ulterra Drilling Technologies is based in the heart of downtown Fort Worth which is considered one of the fastest growing cities in the United States. Fort Worth has continued to grow within the last two years making it 7th in U.S. population growth leaving tons of room for economic development. There are many big name companies that call Fort Worth home like Ulterra. With Fort Worth being centrally located between DFW Airport and Alliance Airport, it makes international business on logistics for local businesses a lot easier. There are currently 56 international flights out of DFW every day making it convenient for business leaders to have better access to international markets. Alliance airport is the only international commercial airport in the area which opens the door for quicker import and export practices.

It’s predicted by the next census date that Fort Worth will become the 12th largest city in the United States. As Fort Worth’s population grows it’s vital that business in domestic and international markets continue to rise and create job opportunities to support the increase in population. A luncheon was organized by the Fort Worth Chamber of Commerce to discuss how companies in the Fort Worth area are contributing to the success of international business and making Fort Worth an international business hub. The Mayor of Fort Worth, Betsy Price looked to Ulterra to sit among other key players in select industries to discuss the potential for Fort Worth to become an international hub of innovation. Mayor Betsy Price remarked “Ulterra represents both Fort Worth’s history in energy and our future in technology.”

Ulterra was called on by the Fort Worth Chamber of Commerce to discuss their experience in doing business not only on a domestic level but also in international markets. The Chambers main business function is to recruit and retain business, provide a skilled and educated workforce and provide resources for business owners and employees. Mayor Betsy Price talked about the importance of making Fort Worth a destination for global business development, attraction and retention. Fort Worth has a very diverse workforce and many have chosen to operate their corporate headquarters in the heart of it, such as BNSF Railways, Pier1imports, American Airlines and Ulterra Drilling Technologies. “We are much more than just the aviation, defense and energy industry. We are a very multicultural and multinational city with major corporations with huge international presences,” said Mayor Betsy Price.

Ulterra’s CFO Maria Mejia was among a few selected to join Mayor Betsy Price along with Raanan Horowitz, President and CEO of Elbit Systems of America and Phil White, Co-Founder of Cervelo Cycles for the annual international luncheon. Maria sat on a panel in front of 250 plus attendees and took a deeper dive into the success stories of companies with an international presence that are local to Fort Worth. The Chamber looked to Ulterra to gain insight on how to successfully attract international business and retain healthy business relationships in international markets. Ulterra is currently the leading PDC Bit Company in the United States having the most market share driven from innovation, solid work ethic and the resilience to win.

Many of the attendees at the luncheon were top players in their industries looking to gain insight on how to drive their business’s into international markets. The goal is to make Fort Worth a more attractive place to do business on an international level. Fort Worth has a cross-industry workforce and is full diverse cultures, businesses, and lifestyles making it an attractive place to not only live but also to do business in. “International employees, partners and customers appreciate visiting our facilities in Fort Worth. Hosting international oil and gas conferences such as the SPE (Society of Petroleum Engineers) and the IADC (International Association of Drilling Contractors) allows us to showcase our home turf to the entire industry,” Said Maria Mejia, Senior Vice President and CFO of Ulterra Drilling Technologies.

Maria continued talking about some of the obstacles as well as the triumphs Ulterra has faced going into new markets beyond the United States. “When expanding globally it can be hard to replicate Ulterra’s culture. Our business model requires a deep understanding of the customer, their needs and the culture in which they operate. We have to prove that we are able to deliver value internationally just as much as we can deliver locally,” says Mejia. Understanding international markets and how they differ is a key to gaining market share internationally. There are times when consumer education has to be put into play just to market your products in other countries, it’s all about the hierarchy of effects when it comes to selling in international markets.

The Mayor touched on key initiatives that have the potential to make Fort Worth stand out in DFW as its own entity. Idealistically the larger business community could come together to better define Fort Worth’s commercial brand both to attract like-minded businesses and startups and to help them market themselves by association. Having stronger business relationships within the Fort Worth area could make international business ventures more collaborative and less daunting. The Chamber strives to develop country targets for new businesses based on current industry clusters, skill set and local relationships. “I was very intrigued by the Mayor’s determination to bring more international business ventures to the Fort Worth area. As Fort Worth gains more recognition good things will happen for the people and businesses in our area,” Says Angela Schlemmer, Vice President of Tax and Treasury of Ulterra Drilling Technologies.

Ulterra is recognized for its unique culture, which consists of doing things better and faster. International success depends on the ability of a company to meet the demands of the customer and being able to efficiently adapt to the changing needs of customers across borders. The future of international business depends on being competitive on a global scale, this means Ulterra would have to continue dominating in the U.S. and continue gaining new market share through technological advancements and innovation in the oil and gas industry as a whole. For customers to adopt new companies and products in international markets you have to adapt to the culture of purchasing in those areas. “It’s a combination of relationship selling, technical ability, know-how, backup, and support function. It’s normally something cool and established that people can latch onto like our CounterForce® technology,” Says Chris Gooch, Application Engineering Manager of Ulterra Drilling Technologies

In the oil and gas industry, Ulterra is known for its speed, quality, technology, and trustworthy business acumen. This has led to Ulterra achieving better business relationships internationally as well as in the U.S. Being a successful entity in international marketplaces is not an overnight process. Ulterra takes the time to assess cultural differences and align them through technology and innovation all while delivering what the customer needs and keeping Ulterra’s competitive advantage, which begins with their speed of delivery. Ulterra started in the U.S. with the belief of becoming viable and is now thriving in the most competitive market on the planet making them the fastest growing drill bit company in the world.


Ulterra’s Showcase at LAGCOE 2017

Ulterra was pleased to attend and showcase at the Louisiana Gulf Coast Oil Exposition, or LAGCOE. LAGCOE is one of the world’s premier oil and gas expositions featuring innovative equipment, services, technology, and presentations from worldwide leaders. This event happens biennially and Ulterra was able to make their first attendance a groundbreaking one.

The Ulterra team traveled to Lafayette, Louisiana, from October 24-26, 2017. They were amongst the 17,000+ visitors from 43+ countries and approximately 420 exhibitors that came together for this event. Visitors had the opportunity to attend daily keynote sessions, as well as dozens of technical and international sessions. LAGCOE hosted a notable group of international visitors and exhibitors, including the following countries: Canada, Mexico, Saudi Arabia, Ghana, Ukraine, Brazil, and United Arab Emirates.

LAGCOE awarded five companies as New Technology Showcase Winners to present on their innovations. The winning technologies that presented an overview of their innovation included:
• Louisiana CAT — Product Health Connect® Panel
Ulterra Drilling Technologies — PDC drill bit cutting structure: CounterForce®
• Frank’s International — Combination Drillpipe/Casing Spider & Elevator
• HydraLIFT — Rod string lifting device
• Expro — 30,000 psi perforating and drill stem test tool package

Ulterra at LAGCOE 2017

Louisiana Gulf Coast Oil Exposition Ulterra Drilling Technologies at LAGCOE

Ulterra was honored to be picked as a New Technology Showcase Winner from a large group of submissions. Ulterra felt that attending LAGCOE and showcasing their technology would help boost their offshore presence and increase awareness of their already proven successful technology. International Engineering Manager, Matt Case, presented on CounterForce to help further increase their awareness of the technology, particularly the deepwater offshore market. CounterForce was chosen to be the entry of choice due to it meeting the criteria needed to be considered as a submission. CounterForce has been around since 2013 but is still new to the offshore market, and has a proven track record, which made it a largely considerable nominee.

Mitch Dunham, Regional Sales Manager, Eastern US, raved about the success of this event. “Having everyone together there, representing Ulterra, made this event so successful,” said Dunham.
Mitch also believes that Ulterra’s attendance at LAGCOE made them gain positive recognition, especially with potential customers from the Gulf of Mexico and internationally.

Ulterra’s CounterForce technology is designed to take on hard and abrasive geology. The design of the bit causes less vibration on the PDC cutting structure, which allows the bit to be more durable and long-lasting, while improving efficiency, saving drilling time and money. This CounterForce technology is incorporated into many of Ulterra’s PDC bit designs and has very successful field results. As of October 30, 2017, CounterForce has drilled enough footage to go through the planet twice, which is 131,477,280 feet.

During this show, Ulterra was also awarded 1st place for the First Time Exhibitor award. This award was presented to the team on behalf of the LAGCOE committee for their knowledge, engagement, and overall look of their booth.


Ulterra Drilling Technologies Promotes Cancer Awareness for Women By Partnering with Saving True Pairs

Ulterra Drilling Technologies is a Fort Worth based PDC Bit Company known for their iconic teal bits. For the past 4 years, Ulterra has been committed to spreading awareness within the oilfield by collaborating with the organization Saving True Pairs based in Midland, TX. Their mission is to raise awareness of women’s health issues and foster educational and service initiatives that positively embrace women’s health. In Midland County alone 4 out of 5 women over 40 do not get mammograms. This is a big concern and the reasoning behind the organizations motivation to raise funds and awareness.

Ulterra wanted to partner with a local organization where their movement started so when the opportunity arose to partner with Saving True Pairs it was a no brainer. In an effort to help raise awareness in the oilfield every October Ulterra paints their iconic teal bits pink in efforts to support Breast Cancer Awareness Month. “In 2014 only the bits in the Permian were painted pink but over the years we noticed how much of an impact it made so we decided to take it to the next level by painting all bits pink within the U.S” says Rocky Frazier, Vice President of Manufacturing.

The initial partnership between the two started in 2014 when one of Ulterra’s own was hit with the effects of breast cancer. With Ulterra being the big family they are everyone united around the family to shower them with support. “I am so delighted that this has become an annual affair, Saving True Pairs has helped so many women in the Permian Basin get those lifesaving mammograms. They are a great organization to work with, and we see their efforts go a long way.” says Bill Stark, Vice President of Western U.S Operations.
Saving true pairs also host’s an annual Pink the Basin clay shoot which Ulterra has proudly sponsored for the past 4 years. Saving True pairs uses this event to help raise funds to benefit women in the area whom may not otherwise have the resources for a mammogram. In 2016 the organization raised over $100,000 due to the immense amount of support they received. Ulterra hopes 2017 will be even better.

This year Ulterra will once again be sponsoring the Pink the Basin event to further support the cause and its efforts in raising awareness. All of the bits coming out of the Ft.Worth Manufacturing facility will be painted pink during the month of October to spread awareness all throughout the oilfield. The Ulterra family looks forward to the month of October every year. “The excitement has already began, we’ve already started getting pictures of the pink bits making an appearance onto the rigs. It’s awesome to see that our customers are excited to help support the cause too.” States Brittany McPherson, Communications Coordinator.

Ulterra continues to help spread awareness not only by painting their bits pink, but also with a monetary donation. Ulterra will be donating $25,000 this year just as they did in 2016 to help those who are in need of getting those lifesaving mammograms. “It’s always good to know that you can help someone in their time of need, at Ulterra we are one big family so it’s nice to extend a helping hand beyond the oilfield when we get a chance.” says Aron Deen, Director of Marketing and Business Development.

Everyone loves getting together to support great causes at Ulterra. John Clunan, CEO, says “Over the years it’s been amazing to see everyone in the Ulterra family and beyond come together to raise awareness for the cause. It’s a very rewarding feeling being able to see the impact our efforts have made over the years, and we look forward to supporting causes like this in the future.”