Benny the Bit
An Original Ulterra Story
Benny the Bit is a 2018 children’s picture book created in-house at Ulterra. Originally released and created for Ulterra’s Family Fun Day, Benny the Bit helps illustrate the journey of a drill bit, Ulterra’s manufacturing process, and the secret power of teal. The creation of this book was driven by the desire to teach our employees’ young kids about what their parents do here at Ulterra and to create a bigger picture of the oil and gas industry that they can easily understand.