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Ulterra’s “In the Ground” Effort Raises Awareness for Childhood Cancer in Canada

3 September 2019


According to Childhood Cancer Canada (CCC), more than 10 thousand children in Canada are battling cancer. Charity Intelligence Canada states that CCC reported the overall childhood cancer research community reduced childhood cancer mortality by 25% in the past decade, with the help of their contribution to research.

A Continued Partnership

Since 2017, Ulterra has partnered with Childhood Cancer Canada in its effort to create victories for children in Canada battling cancer. During a month-long campaign throughout the month of September, Ulterra continues to paint their teal bits, purple. The campaign includes both Ulterra and CCC and invites Ulterra customers in Canada to be involved in their effort to help raise awareness for childhood cancer. The choice of partnering with CCC was an easy decision – allowing Ulterra to impact young Canadians battling cancer in a unique way.

In September 2018, Ulterra’s team in Calgary helped lead the charge of an “in the ground” effort. In total, Ulterra’s customers drilled over 200 thousand meters utilizing purple drill bits, drilling roughly 20 meters for every child battling cancer. With the help of several companies, drilling in Canada during the month of September represents the fight of children battling cancer across Canada.

This year, Ulterra will continue their campaign to help make a brighter future for every child diagnosed with cancer. Ulterra’s goal is to help raise awareness during September by taking action, sending a clear message, standing together with the CCC, and encouraging customers and employees to be a part of this initiative.

Recently, Childhood Cancer Canada and Coast to Coast Against Cancer Foundation announced their plan to create a unified foundation to extend their effort toward more positive outcomes for children, adolescents, and young adults fighting cancer in Canada. To learn more, visit Ulterra is proud to stand with both organizations and continue to lead the charge in the oil and gas industry.

Help Ulterra Make a Difference

Help Ulterra raise awareness by sharing and tagging #Ulterra and #ChildhoodCancerCanada in purple bit pictures, and/or sending purple bit pictures to
Please visit to learn more or to get involved with Childhood Cancer Canada.

About Ulterra

Ulterra Drilling Technologies (Ulterra) is the largest pure-play, independent supplier and manufacturer of PDC drill bits to the oil and gas industry. Originally founded in 2005 and strategically headquartered in Fort Worth, Texas, Ulterra is the North America industry leader and one of the fastest-growing PDC drill bit companies in the world. With field service locations throughout the world, including the United States and Canada, Ulterra is advantageously located near the drilling activity providing direct support to operators around the globe. Ulterra’s unmatched speed to market is dedicated to the complete design, manufacture, and delivery of customized drilling solutions with advantaged application-specific technology. Ulterra works alongside operators supplying them with consistently high quality, innovative designs customized to target performance limitations to increase productivity and monetary efficiencies.